The real evil of materialism is not the pursuit of things. It is, rather, seeing and treating other people as things–and therefore putting things ahead of people. Youngsters with a habit of thinking and acting this way are headed toward trouble later in life: substance abuse, professional problems, marital break-up, a life dominated by impulse and unrestrained egoism. So what can parents do with their young children now to build strong character and lead children away from materialism?

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